Alpha Media Holdings (AMH) has with immediate effect reviewed the cover prices of its three leading newspapers as it seeks to weather the current economic storm and continue providing premium news content to the public.

To that effect, the country’s top selling daily, NewsDay, will now cost $2, while the two weeklies, The Standard and Zimbabwe Independent, will now sell for $2 and $4, respectively.

AMH are the publishers of NewsDay, The Standard and Zimbabwe Independent under its publishing house, Zimind Publishers.

“Basically, we want to stay in business and at the current pricing, we were not going to be able to print the quality news that we are known for because it is a cost in terms of gathering the news. This includes getting newsprint and printing the paper to put on the street to sell of which all these costs have gone up which are in United States dollars, which we do not earn,” AMH finance director Brian Maphosa said yesterday.

“Therefore, we found it necessary that we increase the cover price so that our readers can help us to stay in business. It is our intention for this price increase to be as temporary as possible, just to make sure we can continue to provide the service in terms of quality news. So, it is something that we are going to be monitoring on a daily basis.”

He said as conditions in the country improve, the media company would revert to the old prices.

“We will make sure that we revert to the old prices as quickly as possible and that is the mid-to-long-term position,” Maphosa said.

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