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Covid Woes – Artists Resort to selling assets

Local musicians have come to accept the harsh reality that they face the worst festive season in memory.

As the country battles Covid-19, lockdown restrictions include the banning of live musical shows. The ban on live musical shows, where crowds pay, has been in place since the beginning of April.

And given that live shows tend to start attracting crowds from March every year, it means local musicians have gone for a year without gate revenue, which is the source of their livelihoods. For popular musicians, December has traditionally been the most rewarding month in terms of live shows.

However, there will be no such pleasure this year, leaving most bands on the verge of collapse. There are no prospects of the ban on live shows being lifted this month, even after the Government put a limit of 100 people per gathering, including parties and churches.

The reopening of the country’s border posts triggered genuine fears of a spike in Covid-19 cases. In South Africa, it emerged yesterday that the national coronavirus command council had agreed to a wpm curfew in hotspot areas across the country, together with restrictions on the sale of alcohol, including trading times.

The Southern African Alcohol Policy Affiance in SA (Saapa SA) called on government to urgently put alcohol restrictions in place ahead of the festive season due to the drastic rise in positive Covid-19 cases.

Zimbabwean artistes have been surviving on handouts from “well-wishers” for the past nine months, although a few have been fortunate to get shows in South Africa where paying crowds are being allowed.

Some had to sell their possessions to cater for the welfare of their band members. This has resulted in a number of musicians appealing to the responsible authorities to allow them to hold shows with limited numbers like other sectors.

Alick Macheso, who is releasing a single tomorrow, is among the worst affected given the size of his Orchestra Mberikwazvo outfit Macheso told H-Metro yesterday that Covid-19 lockdown restrictions have forted him to delay the release of his new album.

“This situation has seen us delaying to release the album. We used to capitalize on live shows and recover some of the expenses incurred during production.

“But due to this pandemic (Covid-19), it is a different situation altogether and we decided to release this single and possibly the other one in few weeks to come.

“It’s been a difficult situation for us since we used to sustain the band using live shows. Remember we are also getting into the festive season, which is the peak period for us as musicians.

“We ended up getting support from well-wishers, our promoters in Zimbabwe, South Africa, Australia and other countries. They have been very supportive and we really appreciate that.

“We have no option because I can’t leave them (band members) to starve. At times I had to go to my farm and get maize-meal and slaughter a cow and bring it to Harare for my band members.

We then share what we have and make sure everyone has something to feed their families,” said Macheso. Sungura musician Peter Moyo believes the authorities have been unfair to the showbiz sector.

The Utakataka Express leader argued that other lines of businesses were seeing bigger crowds than those that attend shows. “To be honest, my plea to the authorities is to consider the show-biz sector. We have gone for more than seven months without shows and the question is: What do they think we are surviving on?” queried Peter.

“They know the reality and what we are facing. The other issue is other sectors have been relaxed, we are seeing thousands of people in town, at bus terminuses and other informal sectors.

“I think those numbers are bigger than those that come to our shows. It was better for them to limit numbers at shows than stop us. We would then thrive on hiking charges.

“At the end of the day we don’t have an option, they are doing it in consultation with experts, but to be truthful we end up not seeing the logic.

Not that I am praying to have other sectors restricted, but to also consider us. “Do they even know that the arts industry contributes a lot to the economy?

“It’s been difficult for musicians to sustain the band. I even ended up selling my cattle at my rural home to make sure the guys get something.

It’s a difficult situation,” added Peter. Killer T’s manager Kudzai “Supa” Biston said the festive season has always been the peak period for them, but it is unfortunate they are still “locked up”.

“This is the period we used to cash-in. Remember we have not been holding shows since March and it’s sad that we were just com-ing from the break we normally have at the beginning of the year.

“We are stuck. We are strut’: ling to fend for our families and those who used to depend onus. It’s not only about Killer T, but his band and everyone he works with.

“We know that the authorities know what is good for the containment of Covid-19, but truly speaking, people are defying the restrictions,” said Killer Ts manager.

The chanter appealed with authorities to allow them to hold shows with limited numbers. “We would appreciate if we are to be given a certain number to attend shows.

People are gathering everywhere; we are even seeing more numbers than those that attend our shows. “I think what needs to be avoided is having many artistes at one show or themes that attract bumper crowds.

But we can be allowed to do shows as individual artistes. There are also the issues of the Covid-19 relief fund, which I believe was only availed for one month.

Some of us couldn’t even get it.” Jah Prayzah, speaking through his manager Keen Mushapaidze, said Covid-19 has been a huge blow.

“This pandemic has been a blow to us and, I think, the whole industry. It’s not a secret that most of us survive on live shows. “Apart from that, the festive season has been the peak period for us over the years, remember we have been ‘locked’ since March,” said Mushapaidze.

He said their coffers were running dry. “We had to adapt to the new normal and this has affected our earnings, including the welfare of our workers.

“For now, the coffers are running dry, we have been managing to back up with small events, but they are not enough,” he said. Mushapaidze, however, said the authorities know what is good for the country in as far as the containment of the virus is concerned.

“But I would say the authorities know why they are being tough on the showbiz industry. Well, we might argue that other sectors are relaxed and thousands are gathering, but we are not in a position to comment on that.

The experts who are helping to contain the virus have good answers for that And in as far as we are concerned, we remain committed to the rules laid out though we would be happy to see an end to this,” he said.

He also said, though it is a blow, this has helped them penetrate the digital space “I would say this has been a blessing to us in terms of digital uptake.

We have made strides and even if we are going to return to normal, I don’t think the numbers will decrease.

“This, however, doesn’t mean we are equating it to live shows. Obviously, the atmosphere that is brought by having fans with you is totally different”

Also Read: THINGS YOU MIGHT NOT KNOW ABOUT GINIMBI

Genius Kadungure aka Ginimbi was a popular Zimbabwean socialite and businessman.

He was also the founder and Chief Executive Officer of a gas company, Pioneer Gases which has interests in Botswana, South Africa, and Zimbabwe. He was also the owner of Dreams Nightlife Club...read more